Lincoln Financial

 People see the financial industry as unapproachable and out of touch with reality.

We decided to spark conversation and awareness about financial planning by having real couples discuss their planning while watching stock footage often used in financial advertising.

 

Real-Life Financial Planning: Mary & Bill

 

Is it retirement, or is it just career change? Mary and Bill watch cliché financial planning clips and compare them to the real-life experience of retirees who don't want to fully retire. retirement? 

 

Real-Life Financial Planning: Joel & Beth 

 

Why is retirement always portrayed as a permanent vacation? Joel and Beth watch some cliché clips and compare them to the real-life experience of planning for retirement. 
 

Real-Life Financial Planning: Jonathan & Jubi

 

Matching pants, immaculate houses, and extravagant vacations? Jonathan and Jubi watch cliché financial planning clips and compare them to the real-life experience of planning for their family's future.