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Coca-Cola at Walmart: Summer 2016
Walmart is where people go to fill their carts, not buy a single drink. We needed a way to change that behavior.
Like Coca-Cola, music brings people together. With lyrics now on the labels of their favorite Coke drinks, we drew shoppers into Walmart to buy their Coca-Cola by offering exclusive content from country star Kelsea Ballerini at the shelf.